Design Philosophy
The Meaning Behind Our Designs
At Live With Courage®, every design is created with intention. Our apparel is more than graphics and words — it is a call to rise above fear, to rediscover inner strength, and to live boldly with purpose.
Each of our more than 100 designs is crafted to remind you:
- who you are
- what you stand for
- and the courage that already lives within you
Some messages lift the spirit.
Some strengthen your faith.
Some honor American values.
Some challenge you to step forward with boldness.
But all share a single mission:
To inspire courage — in you, and through you.
The Signature Logo — The Complete Story of Courage
Our Signature Live With Courage® logo brings together every major symbol that defines our brand. Rather than decorating a shirt, each element is intentionally chosen to represent the journey of a courageous life.
The Stylized American Flag
A reminder of our love of country and the enduring American spirit — freedom, responsibility, and resilience. It reflects that courage is not only personal; it is foundational to who we are as a people.
⭐ The Seven Stars — The Virtues of Courage
Within the flag are seven stars representing the seven virtues that form a strong and courageous life:
Justice · Humility · Self-Discipline · Fortitude · Faith · Hope · Compassion
These guide our decisions, shape our character, and ground us in what is good and true.
⭐ The Three Stars — The Outcome of Courage
Above the flag are three stars symbolizing:
Harmony · Completeness · New Life
They also reflect the Trinity — Father, Son, and Holy Spirit, the divine source of spiritual courage and renewal.
🌊 The Wavy Lines — Embracing the Waves of Life
Life rises, falls, and changes — and courage is found not in avoiding the waves, but in meeting them with strength and resilience.
FORTUNE FAVORS THE BOLD
The design rests upon the ancient Latin phrase fortis Fortuna adiuvat — “fortune favors the bold.” A timeless call to courage, it reminds us that bold action, grounded in faith and conviction, opens the door to purpose, opportunity, and transformation.
This logo is the clearest expression of who we are — and who we call you to be.
→ The Shirt That Started It All
Live With Courage® Signature Logo Tee
Additional Examples of Our Design Philosophy
Courage Is Contagious (Joshua 1:9)
This design is intentionally simple on the front — a direct, unmistakable message of strength. It says: you are courageous. You have faced battles, overcome adversity, and you choose to encourage others to stand strong as well. This message lifts, unites, and inspires the people around you.
On the back, we added the powerful reminder from Joshua 1:9: “Be strong and courageous…” — a timeless assurance of God’s presence and strength wherever life leads. It reinforces the truth that courage is not walked alone. It is strengthened by faith, shared through example, and multiplied in others.
Unalienable Rights Tee — “Life, Liberty & the Pursuit of Happiness”
This design pays tribute to foundational American values and the unalienable rights declared nearly 250 years ago. It carries a timeless message: every individual is born with the right to life, liberty, and the pursuit of happiness — rights granted by our Creator, meant to be protected and honored.
With three stars and the motto “Fortune Favors the Bold” on the front, the tee blends bold design and deep meaning. Those stars reflect the virtues and resolve behind freedom, responsibility, and dignity — the same values upon which our nation was founded.
The words from the founding document on the back serve as a powerful reminder: courage and integrity are not just personal — they’re communal. This shirt doesn’t just make a patriotic statement. It stands as a call for every wearer to honor their rights, live boldly, and protect the freedoms that belong to all.
It’s more than a design — it’s a declaration.
Humility & Ego Tee — Matthew 23:12
This design speaks truth to pride. Inspired by Jesus’ teaching in Matthew 23:12 — “Whoever exalts himself will be humbled; whoever humbles himself will be exalted.”
The doves flying among the words symbolize peace, humility, and spiritual freedom — a visual reminder that true courage often looks like quiet strength, not loud bravado.
This shirt calls us to walk humbly, trust in grace, and lean on faith rather than ego. It’s a bold and gentle statement.
True strength is shown through humility and character.
Cat on a Wire Tee — Courage & Comfort in Unlikely Places
This design captures a gentle, unexpected kind of courage. The cat isn’t tense, fierce, or trying to prove anything — it is calmly napping on a thin wire, completely at ease where most would feel unsteady. Even more surprising, the birds beside it — creatures naturally fearful of cats — are unbothered, resting in peaceful confidence.
The message is simple and powerful. It’s courage without the roar — just presence, peace, and confidence.
Explore the Messages Behind Our Designs
Every design expresses a different dimension of courage. Choose the message that reflects your journey:
Uplifting Courage
Encouraging and motivational designs that strengthen the spirit, build resilience, and remind you of your inner strength in everyday life.
Athletic Courage
Designs that honor discipline, endurance, and perseverance — perfect for athletes, gym-goers, and anyone committed to pushing their limits.
Lighthearted Courage
A playful take on bravery. These designs use humor and wit to lighten the mood while still inspiring confidence and boldness.
American Courage
Patriotic designs that celebrate the American spirit — resilience, unity, freedom, and the courage woven into the fabric of our nation.
Want to Learn More About Our Symbolism?
For a deeper explanation of the Seven Stars, Three Stars, and Wavy Lines, visit our full About Us page.